Customer's Screen
DK
Digital Kuwala Store
Online
Hi, I want to see what you have
Welcome! Here's what's available today 👇
09:02
PRODUCT IMAGE
UI/UX Starter Kit — Figma
MWK 2,000
Buy this
See other products
Buy this
Tap below to pay securely via PayChangu. Your file unlocks automatically once payment is confirmed.
09:03
Pay MWK 2,000 →
✅ Payment received. Here's your download — thanks for buying from Digital Kuwala!
09:05
Conversion Funnel — Last 30 Days (illustrative)
Message received
First contact in thread
100%
▼ 18% leave after catalog — no reply
Catalog viewed
Product card delivered
82%
▼ 21% leave after price — biggest drop
Product selected
"Buy this" tapped
61%
▼ 17% leave at payment link
Payment link opened
Redirected to PayChangu
44%
▼ 6% abandon at payment form
Payment completed
PayChangu confirms
38%
▲ 0% loss — delivery is automatic
Product delivered
Sent in same thread
38%
Biggest drop
Catalog → Selection loses the most customers (21%). Price is shown before any trust signal — next iteration tests a testimonial or sample preview before the price card.
Design win
Payment → Delivery has zero drop-off. Automating file delivery on payment webhook removes the manual step that used to cause delays and lost sales.
Open question
18% never reply after first contact. Untested whether a faster auto-reply or a different opening message improves this.